What sets YouTube advertising apart is the targeting — Talk Marketing 054 — Benjamin Jones
Today’s guest has seven years digital marketing experience. He is a serial entrepreneur, and international keynote speaker. He is the founder of Titan Marketers and Youth in Business, his core business is to skyrocket sales for his customers through YouTube advertising. That’s what we’re talking about today. That’s his specialist subject and if he isn’t busy with that, or his four kids, he is most likely fishing or diving, because he’s got a boat. Todays guest is the studious Ben Jones from Titan Marketer.
02:48 How are you qualified to talk to us about YouTube advertising?
3:59 How does YouTube adverting compare with other platforms?
8:31 Could YouTube advertising take care of a businesses entire marketing needs?
21:35 How hard is it to be good at YouTube advertising?
31:41 How do you go about producing videos for your clients YouTube advertising?
43:38 What different things can you be achieving through YouTube advertising?
50:28 How can you use YouTube advertising to grow a YouTube channel?
58:50 How does YouTube advertising compare with an organic YouTube channel?
1:10:24 What is your recommendation for anyone who is thinking about starting with YouTube ads, or wants to get more efficiency from their YouTube ads?
1:14:33 What do people need to be prepared to invest if they are going to engage in YouTube advertising?
1:19:32 What do you recommend people read?
1:22:30 Who can you introduce us to who would want to be part of the Talk Marketing series?
Martin Henley 2:48
How you’re qualified to talk to us about YouTube advertising?
Benjamin Jones 2:53
Yeah, so well, thanks, man. I guess at the end of the day, we’ve been doing YouTube advertising now for a number of years, we ran a YouTube advertising agency, and also done with you YouTube advertising programmes with clients. And we’ve scaled many to multiple seven figures, we’re a Google partner agency, we’ve been doing YouTube advertising for a while, I guess, is the proofs in the pudding in what we get in terms of YouTube advertising results for our clients. Probably background, though, is, you know, coming from in the digital era of digital marketing, you know, having done my own marketing and spending a lot of money on Facebook and other platforms. And then sort of moving over to the power of YouTube advertising here a few years ago. Now. It it just amazed me the difference in terms of the lead quality we were getting, and also the costs. I guess in terms of like, how am I qualified to talk about YouTube advertising, basically, just in the results that we get is probably the main one.
Benjamin Jones 3:44
I don’t think there’s any formal University qualifications or anything like that for YouTube advertising. I just basically came up through the school of hard knocks. And yeah, just sort of sort of figuring YouTube advertising out as we went along. And, you know, helping a lot of people in the in the wake.
Martin Henley 3:59
Okay, cool. So you’re talking about the power of YouTube advertising? Is there a power to YouTube advertising? What is the power of YouTube advertising? How does YouTube advertising compare with some of the other things?
Benjamin Jones 4:09
Yeah, so I think like, all platforms are great, you know, and we market on all of them, as well. But I think we’re what sets YouTube advertising apart in particularly is the way that the targeting works in terms of finding the right clients. So what’s really nice with YouTube advertising, as far as I’m aware, is YouTube advertising is the only platform you can target other than Google search, for income, and also intent and that’s really important. I’ll go into this in a little bit more detail, but platforms like Facebook, they’ll only target interest level targeting, right? So things that you’re interested in, whereas on YouTube advertising, you’ll actually be able to target people who are interested and can afford your products, top 50 or top 30% of income earners. What’s really nice about that targeting option is that YouTube is owned by Google.