What is customer lifetime value?

Did we find a definition of customer lifetime value?

Why is customer lifetime value so important?

When is customer lifetime value useful?

How do you calculate customer lifetime value?

How do you increase your customer lifetime value?

Did we define lifetime customer value effectively?

What should you do if you have found this interesting or useful?

Martin Henley

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store