We are not going to get a chance to get people to remember much about us — Steve Jobs — Reaction 06

We are not going to get a chance to get people to remember much about us, no company is — and so we have to be really clear on what we want people to know about us. Steve Jobs Think Different — Reaction Time 006

Martin Henley 0:21

Hello there, my name is Martin Henley this is the Effective Marketing YouTube channel and if you’ve spent a second here, you will know that I’m on a mission to bring you everything you need to be successful in your business. Now, as far as I know, what you need, if you’re going to be successful in your business is to be really good at sales and marketing.

Martin Henley 0:39

So not only am I here giving you everything I know about sales and marketing. I’m also dragging in anyone I can find as part of the Talk Marketing experience to extract what knowledge they have of sales and marketing.

Martin Henley 0:51

I’m also reacting to the best and the worst of marketing content on the internet and that’s what today is about today is Reaction Time, I think we’re up to number six. What I was looking for is something really positive the last time where he acted with the amazing Andy Gwynn, and we were talking about the appalling customer service provided by HootSuite. So I wanted to come back now with something much more positive. What I’ve come up with is this, the famous, what it’s called is the best marketing strategy ever — Steve Jobs’ Think Different crazy one speech. I’ve not actually checked to see if this is the crazy one speech but I think it might be and I’m going to apologise in advance, because I think the audio isn’t great on this but what I wanted to show you is something Yeah, something hopefully really positive. So let’s give it a go and see what we think.

Steve Jobs 1:51

To me marketing’s about values. We are living in a complicated world, it’s a very noisy world and we’re not going to get a chance to get people to remember much about us, no company is. And so we have to be ….

Martin Henley 2:13

Alright, how true is that? I don’t even know when this was recorded. I should be able to make out there’s not even a date on the video. You can see it’s had 5.7 million views. There’s not a date on the video. Why is that? Is it because I’ve zoomed in? Show More. Ah, when Steve Jobs came back to Apple 1996. So I think that’s when we are looking at is around 1990.

Steve Jobs 2:44

We want him to know about now, Apple

Martin Henley 2:48

Watch. So I’m sorry if I’m screwing this up. So basically, what he’s saying is that this is like a very complicated world people are not going to remember much about our brands, and our businesses so what we need to be very careful of is making sure of what it is that we want them to know about our brand and what it is that they will remember about our brand. So let’s go

Steve Jobs 3:12

Apple is one of the half a dozen best brands in the whole world, right up there with Nike, Disney, Coke, Sony. It is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment, and caring, if it’s going to retain its relevance and vitality and the Apple brand has clearly suffered from neglect in this area in the last few years and we need to bring it back. The way to do that is not to talk about speeds and feeds, It’s not to talk about MIPS and megahertz, it’s not to talk about why we’re better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you, it was a lie, but they tried anyway.

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