We are made of ones and zeros, at the core, everything is code — Talk Marketing 053 — Somi Arian

Today’s guest has a Master’s in science and a Master’s in philosophy. She has in her time been a Programme Officer with the United Nations and a Producer/Director for Marjan TV. She is currently an opinion columnist with CEO World Magazine, founder and MD of smart cookie media, founder and CEO of femme peak. She is a tech philosopher, award winning filmmaker, author, entrepreneur, and LinkedIn top voice. Today’s guest is Somi Arian.

00:00 Introductions

4:41 How do you explain Web 3.0?

20:36 What is the role of a tech philosopher?

Martin Henley 0:17

Hello there, my name is Martin Henley this is the Effective Marketing YouTube channel and if you’ve spent a second here you will know that I am on a mission to give you everything you need to be successful in your business. Now, as far as I know, being successful in your business is about being much more effective with your sales and marketing. So I am here giving you everything I know about sales and marketing and I am pulling in anyone I can find to share their experience also of sales and marketing.

Martin Henley 0:45

Which brings us then to today’s guest. Today’s guest has a Master’s in science and a Master’s in philosophy. She has in her time been a Programme Officer with the United Nations and a Producer/Director for Marjan TV. She is currently an opinion columnist with CEO World Magazine, founder and MD of smart cookie media, founder and CEO of femme peak. She is a tech philosopher, award winning filmmaker, author, entrepreneur, and LinkedIn top voice. Today’s guest is Sami Arian.

Martin Henley 1:25

Hello Sami. I appreciate how busy you are with all these things that you’re doing. So thank you for agreeing to spend some time with us.

Somi Arian 1:32

No problem. Thank you for having me. I think we should add to that I also gave a TEDx last week, about decentralisation actually, which is what I’m going to talk about a little bit today. So you said that you wanted to talk about marketing? And then I mentioned that I work mostly on Web 3.0. So have you done? Not that not? I’m not turning the interview over to you, but just out of interest Have you done many interviews with people who are working in marketing Web 3.0?

Martin Henley 2:11

No, I don’t think I’ve done any interviews with people who are who are doing marketing in web three. So this is really interesting to me. It’s really interesting. I wonder, because it seems here’s what I think is I think that marketers are distracted by Web 3.0. When we talk about web three, we’re talking about cryptocurrencies, we’re talking about NF T’s. We’re talking about the Metaverse, is that what we’re talking about?

Somi Arian 2:40

That’s right.

Somi Arian 2:41 Okay, good.

Martin Henley 2:42

So, so that’s cool that we talk about it. Just so you know where I’m coming from, I really like the world. So I’m not particularly excited about spending a lot of time on or in the Metaverse, and I’m not particularly, I’m not actually excited at all about NFT’s or about Cryptocurrencies because it just seems to me that this just is an expression that some people have too much money. That’s what I think. If you are really investing your money in ones and zeros, and you are investing your savings in ones and zeros, and you’re buying ones and zeros art, and you’re looking forward to a ones and zeros future; I like to do this, do you see what I do? I’m in the waves taking photos. That’s what I like is reality.

Martin Henley 3:30

So given that you now know that, you know, we’ve only got 40 minutes, we’ve only got 30 minutes now. So normally there’s five questions today, there’s only two questions, what for you are the most pressing issues in Web 3.0 marketing? How are you involved Web 3.0 marketing? And who can you throw under the bus who might enjoy to have a conversation like this with me? So you can just talk about exactly what you think are the most exciting things.

Somi Arian 3:56

Well, I think we should focus on answering your comments there. Because there is no point in me talking about marketing, because right now my focus is all on Web 3.0 marketing and there’s no point in talking about that if you don’t buy into it. So I think we should talk about that. Let’s just talk about let me explain to you what this is all about. Okay. So let me first close this door because my cats are playing and I’m not sure if this gets edited, but ..

Martin Henley 4:31

It doesn’t get edited, we don’t edit out if you have to close doors for cats. If your house burns down we might edit it.

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