Reacting to Coca Cola Marketing Secrets — Reaction Time 008

Oh look, its the old marketing geezer reacting to marketing content again.

This time he is looking at the marketing secrets of Coca Cola.

00:00 Introductions

03:36 Coca Cola first invented.

07:09 Coca Cola campaign tactics.

09:52 The idea of Psychographic.

12:50 Coca Cola branding tactics.

18:39 Conclusion.

19:27 People’s comments.

Martin Henley 00:19

Hello there, my name is Martin Henley. This is the effective marketing YouTube channel. And if you’ve spent a second here, you will know that I’m on a mission to give you everything you need to be successful in your business.

Martin Henley 00:31

As far as I know, that’s about being more effective with your sales and marketing. So not only am I hear giving you everything I possibly know about sales and marketing, I’m dragging in anyone I can find with useful and relevant experience about sales and marketing to extract from them what they have that might be useful to you, we are bringing you the news, and we are acting reacting to the very best and the very worst of content on the internet, which is what we’re up to today.

Martin Henley 00:58

So what typically happens is I find a piece of content that winds me up a little bit or annoys me or motivates me or excites me. And then I watch it with you and I react. That’s how reaction videos work. Today, we have offered we are offering a little bit of in the way of jeopardy, in that I’m not going to select today’s reaction video. What’s happened is Clay has put together so I can show you how this works. Clay has put together a list of videos that he thinks might be interesting to react to. And I’ve got no idea what these are. So there are there will be more in the future doesn’t matter. I’m gonna go for number two, and we will see what number two is.

Martin Henley 01:48

Hey, interesting. So this is the secret behind Coca Cola’s marketing strategy. Okay, so initial thoughts are I’ve got very strong views on Coca Cola, and I like it. I don’t drink caffeine anymore. I haven’t drank caffeine for nearly 20 years. So Coke, Coca Cola isn’t really a product that I’m interested in. I’ve got a really strong opinion on this idea of marketing secrets. I think the secret to marketing is learn as much as you possibly can about it. Learn as much as you possibly can about your market. That’s what marketing is, and then do some marketing. That’s the secret and then I think you will be much more successful. So there’s two things here that getting my go a little bit right off the bat.

Martin Henley 02:37

The first is don’t particularly enjoy Coca Cola, don’t enjoy it at all. In fact, that’s not true. I remember how amazing it is when you’re really thirsty and you get a really nice cold coke. You know, that is amazing that combination of coldness and sugarness and all of that stuff and maybe the caffeine and also I remember how delicious it is. I just don’t partake anymore and I’m not big on secrets. Anyway, enough for me. Let’s see about the secrets to Coca Cola’s marketing strategies.

Narrator 03:36

Coca Cola was first invented within an Atlanta based pharmacy by Dr. John Pemberton in May 1886, initially sold at local soda fountain counters, growing demand and the idea of making the beverage portable, led to bottling sparkling drink. In its first year, Pemberton sold just nine glasses of Coca Cola a day for five cents a glass.

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