Elon Musk spends 0$ on marketing — Reaction Time 007

Martin Henley 0:20

Hello there, my name is Martin Henley. This is the effective marketing YouTube channel. And if you’ve been here for a second, you will know that I am on a mission to support you. To be more successful in your business. The only way I know for you to be more successful in your business is to be more effective with your sales and marketing. So not only am I here giving you everything I know about sales and marketing, not only am I bringing in anyone I could find who will share their sales and marketing experience with you. We’re also bringing you the news every other Wednesday. And on the other Wednesday and Friday, we are reacting to the best and the worst marketing content on the internet, which is what today is about.

So today, we are reacting to Elon Musk spends $0 on marketing. So this is something that I’m interested in. I don’t know how interested you are going to be. I haven’t seen this, it’s been recommended that I respond to this or reacts to this. So it’s had 2.8 7 million views. You will find it on the thought catalyst channel. There have been a lot of comments. Let’s have a look and see what this is about.

Narrator 1:50

So one of the most out of this world advertising campaigns. We’ve had quite literally taking marketing to a new height. On the evening of February the sixth at 8:45pm. We saw the first successful test launch of Elon Musk’s Falcon Heavy rocket, the flagship of his private spaceflight company, SpaceX, just shy of four minutes after initial takeoff, at an altitude of 121 kilometres, the payload of the mission was released a brand new Tesla Roadster driven by a dummy nicknamed Starman, and this whole performance was beamed across the world for everyone to see.

Narrator 2:33

The SpaceX Falcon Heavy rocket with 27 engines, and when and there it is, you can see it right there. That red flare off in the distance that is going straight up.

Narrator 2:45

The roar of its 27 engines matched only by the crowd. Did you see this the Falcon Heavy blasted off yesterday on its first attempt carrying a cherry red Tesla convertible into orbit.

Narrator 2:59

This creative style of advertising has resulted in Tesla.

Martin Henley 3:03

Okay, so I don’t know if this is advertising is this advertising? I mean, it’s like do do really interesting, exciting things, get everyone talking about you. That’s good marketing, I think, or it’s good PR. So that’s what I think about Elon Musk, I think he’s an amazing PR person. But because of the way I think I think slightly differently about these things. I think there’s there’s no, that roadster has no business being in space. So the way I think about this is Elon Musk, the first individual to actually pollute space. So he’s put this thing in space that has no business to be there. And the other thing is because I’m really cynical, I don’t even know if this happened because I’ve looked at these images before. And it looks to me like something that a child could put together and paint in about five seconds. Anyway, so that’s my cynicism. But great marketing, you know, the whole world was talking about it.

Narrator 3:55

And SpaceX becoming household names. A massive shift.

Martin Henley 3:59

Right. And before we go on, let’s not pretend that Elon Musk doesn’t have huge, huge influence. I mean, he’s dictating the way that digital currencies perform, obviously got very involved with Doge Coin and transformed that and Tesla as a company, I saw something and they’re talking about the valuation of Tesla. And Tesla is worth many, many, many times what it should be worth on paper. And I think it’s because Elon Musk is this amazing PR guy. He is constantly saying stuff, and having people react to the stuff that he’s saying and talking and, you know, amazing PR.

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