Martin Henley – Medium

23 hours ago

Get them to feel right, move them to the action — Talk Marketing 067 — Peter Hopwood

Today is talk marketing, which means that we have a guest and our guest has hospitality experience going all the way back to 1995 when he was a guest relations specialist with Disneyland Paris. Since then, he has been a resort representative and training specialists. But mainly he has…

Public Relations

4 min read

Get them to feel right, move them to the action — Talk Marketing 067 — Peter Hopwood

1 day ago

Spotify & EasyJet, TikTok Terms, Branding Gestures, Metaverse Bubble Bursting — Marketing News 015

Martin and Melanie talking about marketing news. On the agenda this week: Easyjet partnering with Spotify, Joe Rogan blasts TikTok terms & condition, Winning branding gestures, Metaverse housing bubble bursts. 00:00 Intro. 04:18 What’s in the marketing news? 07:22 EasyJet partnering with Spotify. 18:02 Joe Rogan got crazy about…

Marketing News

4 min read

2 days ago

Incentive based marketing can be rocket fuel if they get it right — Talk Marketing 066 — John Dwyer

Today’s guest has been running his business, the Institute of Wow for more than 22 years. In that time, he has been the secret weapon for brands including News Ltd, McDonald’s, 7 Eleven, the NRL, Madura Tea, KFC and BP to name some of them. He is the author…

Incentives

4 min read

Incentive based marketing can be rocket fuel if they get it right — Talk Marketing 066 — John Dwyer

Aug 4

LinkedIn is an incredibly powerful tool if you know how to use it — Talk Marketing 065 — Julie Mason

Today’s guest has sales experience going back to 1995. She has been running her own businesses since 2010. She is The Social Media Princess and the founder of the LinkedIn Sales Formula and a Keynote Speaker. …

Linked In

4 min read

Aug 3

Reacting to Dan Lok’s Three Boxes Pricing Strategy — Reaction Time 015

Today we reacting to Dan Lok’s Three Boxes Pricing Strategy :) 00:00 Introductions. 04:38 Three boxes strategy. 11:11 Marketing is about giving your customer choices. 12:16 Pricing psychology. 15:19 Comments. 16:36 Conclusion. Martin Henley Hello there, my name is Martin Henley. This is the effective marketing content extravaganza. And…

Sales Techniques

4 min read

Reacting to Dan Lok’s Three Boxes Pricing Strategy — Reaction Time 015

Aug 2

You don’t want your brand to be the weird guy that crashes the party — Talk Marketing 064 — Devon Jones

Today’s guest has marketing experience going back to 2006 when he was a direct marketing experience specialist. He has been running his own businesses since 2008. …

Customer Experience

4 min read

Jul 29

Reacting to Gary Vee’s Bulls@£t 2— Reaction Time 014

00:00 Introductions. 05:37 Gary Vee’s family liquor business. 08:28 Google AdWords. 11:48 Email marketing. 15:00 B2B marketing strategies. 20:05 The Kardashian effect. 26:48 Commercial media. 29:34 Conclusion. Martin Henley Hello there, my name is Martin Henley. This is the effective marketing content extravaganza. If you’re new here, you may…

Gary Vaynerchuk

4 min read

Reacting to Gary Vee’s BS 2 — Reaction Time 014

Jul 28

Figure out what they want, give them what they need — Talk Marketing 063 — John North

Today’s guest started work in 1981 as a bank officer, he founded his current business Evolve Your Business in 1990. That’s almost 32 years ago. He started podcasting in 2014 currently runs two podcast, as Business in the Hills and Evolvepreneur. He is currently marketing and business strategist at…

Marketing Strategies

4 min read

Figure out what they want, give them what they need — Talk Marketing 063 — John North

Jul 27

Marketing News 14 — Twitter vs Musk, Facebook winds back feed, Nike & Roblox, Google halts hiring

00:00 Intro 06:23 What’s in the marketing news? 13:42 Twitter vs Musk. 25:00 Facebook to restore chronological feed of posts from friends. 36:15 Nike partners with Roblox. 50:18 Google pauses hiring. 1:06:06 Emirates slams Heathrow Airport’s ‘unacceptable’ demand to cut flights. Martin Henley So what’s been going on in…

Marketing News

3 min read

Jul 26

The biggest compliment is for a client to want you back — Alex Porter Smith — Talk Marketing 062

Today’s guest holds a master’s degree in business administration. She has video experience going all the way back to 2012 when she served as an apprentice with Creative Scotland. She is currently producer at High Tide, the video production company she co founded in 2017. High Tide is a…

Video Production

4 min read

The biggest compliment is for a client to want you back — Alex Porter Smith — Talk Marketing 062